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Sunday, September 20, 2009

"Do-Gooders" invited to enter Yesterday's News contest

If you're a cat owner who does an eco-friendly good deed for your cat, home or environment each day, you can enter Yesterday's News Do-Gooder Awards contest and vie for three worthwhile grand prizes.

"Whether it's using an alternative cat litter, turning off the water when brushing their teeth, or recycling the daily paper, Yesterday's News (brand cat litter) wants to recognize the good, green choices people are making in their everyday lives," said Renee Loux, author of Easy green Living, host of "It's Easy Being Green" and spokeswoman for the contest.

Three winners will get $5,000 and a one-year supply of Yesterday's News brand cat litter for themselves, as well as a tree planted in their name by the Arbor Day Foundation and $15,000 for a local eco-friendly project: either an eco-friendly makeover for their local shelter's cat habitat, a green clean-up of their city or town, or the creation or enhancement of a local recycling program.

Purina's Yesterday’s News, with its North American headquarters in Missouri, is a cat litter made from recycled materials including paper and sawdust. On average, 20,000 tons of paper is recycled into Yesterday’s News each year.

To enter by Friday, October 23, describe your deed in 300 words of less, then choose a community effort to benefit if you win, at www.yesterdaysnews.com/DoGooder. Entries will be judged by an independent panel based on creativity, composition and originality (60 percent) and appropriateness to theme (40 percent).

Good luck!

-- Sandra M. Klepach, SKlepach@News-Herald.com

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